Scope of the processing of your personal data for the individual processing purposes
In the following, we inform you in detail about the processing of your personal data for the various processing purposes.
- Use of our website for information purposes
If you visit our website without transmitting any information to us, we only process the personal data that your browser transmits to our server. The following data is technically necessary to display our Internet presence to you and to ensure stability and security:
- the page you are visiting
- date and time of the request
- data volume transferred
- source or reference from where you reached the page
- the browser you use
- operating system you use
- your IP address
Your personal data is processed on the basis of Article 6 (1) (f) GDPR to protect our legitimate interest in maintaining the proper operation of our website.
Your personal data will be deleted after 6 months, unless they are further required for the assertion of rights or the enforcement of claims due to measures against the proper operation of our website. In this case, the deletion will take place immediately after the conclusion of the corresponding procedure.
- Inquiry processing
If you contact us with an inquiry or a request, we process the personal data and information/documents you provide. Regardless of the way you send us your inquiry or request, these may be:
- date and time of contact
- name data
- contact details
- request/concern data
- information/documents submitted
Depending on the content of your inquiry or request, the processing of your personal data and the transmitted information/documents is based on your consent pursuant to Article 6 (1) (a) GDPR to respond to your inquiry or on Article 6 (1) (b) GDPR to perform pre-contractual measures or on Article 6 (1) (b) GDPR to fulfill a contract to which you are a party or on Article 6 (1) (f) GDPR to protect our legitimate interest in responding to your inquiry or request. 1 letter b) GDPR for the performance of a contract to which you are a party or on the basis of Article 6 (1) (f) GDPR to protect our legitimate interest in responding to inquiries/concerns and in taking other measures in connection with the processing of inquiries/concerns.
Insofar as we provide a contact form and you contact us via this contact form, you grant consent with the following content by sending your message, about which you will be informed separately in the contact form:
„I consent to the processing of my e-mail address and other personal data provided by me for the purpose of responding to my message. I can revoke this consent at any time and without giving reasons with effect for the future. The lawfulness of the processing carried out until the revocation remains unaffected in the event of revocation.“
You can revoke your consent at any time and without giving reasons with effect for the future. For this purpose, it is sufficient to send a corresponding message to the person responsible, whose contact details you can find in the information on the person responsible. The lawfulness of the processing carried out until the revocation remains unaffected in the event of revocation.
Insofar as this is necessary for the processing of your inquiry/your request, we transmit your personal data to third parties within the framework of the legal requirements. In cases where your personal data is transferred to third parties, the scope of the transferred data is limited to the minimum necessary.
- Fulfillment of contracts
If you provide us with personal data for the purpose of concluding a contract or in connection with the creation of a customer account, we process the data you provide for the purpose of processing the contract. This is your customer data (e.g. your name and address) and the contract data (e.g. details of the products covered by the contract and payment and delivery information).
The processing of your personal data is based on Article 6 (1) (b) GDPR for the performance of a contract to which you are a party.
Insofar as this is necessary for the fulfillment of the contract with you, we transmit your personal data to third parties within the framework of the legal requirements. This transfer is made to the service providers involved in the processing of the contract. These are the providers of the processing tools we use. These are furthermore the companies commissioned with the transport. And, these are the payment service providers entrusted with the payment matters.
In cases where your personal data is transferred to third parties, the scope of the transferred data is limited to the minimum necessary.
- Newsletter advertising
If you register for our newsletter, we will process the e-mail address you provide – and if you also provide other personal data – in order to send you information about our offers by e-mail. In this respect, only the specification of your e-mail address is obligatory. If you voluntarily provide additional personal data, we may process this data in order to address you personally in the newsletter.
When you sign up for our newsletter, you give consent with the following content: „I agree to be informed by e-mail about interesting offers and therefore consent to the processing of my e-mail address and the other personal data provided by me for the purpose of sending the newsletter. I can revoke this consent at any time and without giving reasons with effect for the future. The lawfulness of the processing carried out until the revocation remains unaffected in the event of revocation.“
The registration for our newsletter takes place in the so-called double opt-in process. This means: After registration, you will first receive an e-mail with a message about the registration to the newsletter and a request for confirmation of the registration. Your confirmation of registration is necessary to document the required consent to send the newsletter and to be able to recognize registrations to third-party e-mail addresses. In connection with the registrations for the newsletter and the confirmations, the IP address as well as the date and time are logged in order to be able to prove the granting of consent in accordance with the legal requirements, if necessary.
The processing of your personal data is based on your consent in this regard pursuant to Article 6 (1) (a) GDPR.
You can revoke your consent at any time and without giving reasons with effect for the future. For this purpose, it is sufficient to send a message to the person responsible, whose contact details you can find in the information on the person responsible. The lawfulness of the processing carried out until the revocation remains unaffected in the event of revocation.
Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device even after the end of the browser session, i.e. after you close your browser, and enable us or our partner companies (third-party cookies) to recognize you the next time you visit our website (so-called persistent cookies).
You can prevent the storage of cookies by selecting the appropriate settings in your browser software. If necessary, please refer to the program help for the browser you are using to see how the corresponding setting can be made. However, we would like to point out that in this case you may not be able to use all the functions of our website to their full extent. By way of example, we refer to the information on the following common browsers:
Internet Explorer https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
- Use of Google Analytics
We use Google Analytics, a web analytics service provided by Google, Inc. („Google“).
In this respect, your personal data is processed on the basis of Article 6 (1) (f) GDPR to protect our legitimate interest in analyzing the use of our website.
Google Analytics uses so-called „cookies“. These are text files that are stored on your computer and enable an analysis of your use of our website. The information generated by the cookie about your use of our website is usually transferred to a Google server in the USA and stored there. In this context, we would like to point out that the code „anonymizeIp“ has been added to Google Analytics on our website. This ensures an anonymized collection of IP addresses (so-called IP masking), that your IP address is shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area, in order to exclude a personal reference. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On our behalf, Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity and providing other services relating to website activity and internet usage to us as the website operator. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.
You can prevent the storage of cookies by selecting the appropriate settings in your browser software. If necessary, please refer to the program help for the browser you are using to find out how to make the appropriate setting. However, we would like to point out that in this case you may not be able to use all the functions of our website to their full extent.
You can also prevent the collection of data generated by the cookie and related to your use of our website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available using the following link. The current link is https://tools.google.com/dlpage/gaoptout?hl=de.
Alternatively, you can prevent the future collection of your data by Google Analytics by setting an opt-out cookie. You set this cookie by clicking this link. Please note that the opt-out cookie only works in this browser and for this website. If you delete the cookies in your browser, you must click the link again.
Google is subject to the Privacy Shield agreement and thus ensures compliance with European data protection law:
- Google Web Fonts
This site uses so-called web fonts for the uniform display of typefaces, which are provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA („Google“). Google Web Fonts enables us to use external fonts, so-called Google Fonts. When you access our website, the required Google Font is loaded into your browser cache by your web browser in order to display texts and fonts correctly. This is necessary so that your browser can also display a visually improved representation of our texts. If your browser does not support this feature, a default font is used by your computer to display it. The integration of these web fonts is done by a server call, usually a Google server in the USA. This transmits information to the server which page of our website you have visited. Also, the IP address of the browser of the end device of the visitor is stored by Google.
We use Google Web Fonts for optimization purposes, in particular to improve the use of our website for you and to make its design more user-friendly. This is also our legitimate interest according to Article 6 (1) (f) GDPR.
Google has submitted to the Privacy Shield agreement concluded between the European Union and the USA and has certified itself. By doing so, Google commits itself to comply with the standards and regulations of European data protection law.
More information can be found in the entry linked hereafter: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Further information about Google Web Fonts can be found at http://www.google.com/webfonts/ , https://developers.google.com/fonts/faq?hl=de-DE&csw=1 and https://www.google.com/fonts#AboutPlace:about .
- Google Ads (formerly Google Adwords)
We use the Google Ads Conversion service to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Ads). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In doing so, we pursue the interest of displaying advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.
These advertising materials are delivered by Google via so-called „ad servers“. For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as display of ads or clicks by users, can be measured. If you access our website via a Google ad, Google Ads will store a cookie on your terminal device. These cookies usually expire after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values for this cookie.
These cookies allow Google to recognize your Internet browser. Provided that a user visits certain pages of an Ads customer’s website and the cookie stored on his computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Ads customer. Cookies can therefore not be tracked through Ads clients‘ websites. We ourselves do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical analyses from Google. These analyses enable us to identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising media; in particular, we cannot identify users on the basis of this information.
Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of Ads Conversion, Google receives the information that you have called up the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address.
We also use the remarketing function within the Google Ads service. With the remarketing function, we can present users of our website with advertisements based on their interests on other websites within the Google advertising network (in Google Search or on YouTube, so-called „Google Ads“ or on other websites). For this purpose, the interaction of users on our website is analyzed, e.g. which offers the user was interested in, in order to be able to display targeted advertising to users on other sites even after they have visited our website. Google stores a number in the browsers of users who visit certain Google services or websites in the Google display network. Through this number, known as a „cookie“, the visits of these users are recorded. This number is used to uniquely identify a web browser on a specific terminal or device and not to identify a person; personal data is not stored.
You can prevent participation in this tracking process in various ways: a) by adjusting your browser software settings accordingly; in particular, suppressing third-party cookies will prevent you from receiving third-party ads; b) by installing the plug-in provided by Google at the following link https://www.google.com/settings/ads/plugin; c) by disabling the interest-based ads of the providers that are part of the self-regulatory campaign „About Ads“ at the link http://www.aboutads.info/choices with this setting being deleted when you delete your cookies; d) by permanently deactivating them in your Firefox, Internet Explorer or Google Chrome browsers at the link http://www.google.com/settings/ads/plugin; e) by means of appropriate cookies setting. We would like to point out that in this case you may not be able to use all functions of this offer to their full extent.
Google has committed to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
- Google Maps
This site uses the map service Google Maps via an API. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission and the further processing of the data by Google.
Google Maps is used in the interest of an appealing presentation of our online offers and to make it easy to find the places we indicate on the website. This constitutes a legitimate interest within the meaning of Article 6 (1) (f) GDPR.
This website uses the YouTube embedding feature to display and play videos from YouTube. We use the extended data protection mode, which, according to the provider, only initiates the storage of user information when the video is played. At the moment when the playback of the embedded video is started, the YouTube sets cookies to collect information about the user behavior. According to information from YouTube, these are used, among other things, to collect video statistics, improve the user experience and prevent abusive behavior. Independently of a playback of embedded videos, a connection to the Google network „DoubleClick“ is established each time this website is called up, which may trigger further data processing operations without our influence.
- Enforcement of our rights and prevention of claims against us
Where appropriate, we process your personal data to protect our legitimate interest in enforcing our rights and defending claims against us.
In this case, the processing of your personal data is based on Article 6 (1) (f) GDPR.
Insofar as this is necessary to protect our legitimate interests, we will transfer your personal data to third parties within the framework of the legal requirements. This transfer will be made to the collection service providers involved or our attorneys.
In cases where your personal data is transferred to third parties, the scope of the transferred data is limited to the minimum necessary.
Your personal data will be deleted after completion of the procedure, but at the earliest after expiry of the retention periods of 6 or 10 years under tax and commercial law, unless we may continue to process the data for another processing purpose within the scope of the legal requirements and in accordance with the information in this data protection declaration.